What Happens When a Product Marketer Owns Revenue? | GTM, Pipeline & Real Stories from Nikhil

In this episode, Shruti chats with Nikhil, Senior Director of Marketing at Chargebee, who reveals what really happens when a PMM takes on revenue responsibility. From GTM engine building to owning outbound motion, this conversation is packed with real stories, hard lessons, and playbook-level insights.👉 Whether you're a marketer, founder, or aspiring PMM — this is for you.🔑 Topics covered:* Why product marketing is more than just storytelling* Building outbound from scratch — without a playbook* Using LLMs to scale pipeline-building* PMM + Demand Gen = Dangerous Combo?* How to earn sales team trust* How to fix broken GTM alignment* Nikhil’s biggest launch failure — and what he learned* Pipeline planning + imposter syndromeWatch the full video here → Get full access to The PMM Brief at pmmshruti.substack.com/subscribe