What happens when Disney and adam&eveDDB get together?

What this episode covers

The ask was to improve upon an existing Disney concept, but that's not where things ended. We hear about how these two legendary houses of storytelling got together to create "The Boy and the Octopus." Thanks to Adam&EveDDB Strategy Director, Catherine Willoughby for sharing the journey. And to Tracksuit and the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 32 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 5, 2025.

What is this episode about?

The ask was to improve upon an existing Disney concept, but that's not where things ended. We hear about how these two legendary houses of storytelling got together to create "The Boy and the Octopus." Thanks to Adam&EveDDB Strategy Director,...

Can I download this On Strategy Showcase episode?

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