What Happens When Google Search Traffic Falls to Zero?

Host Jason Michael Perry sits down with Andy Janaitis, founder of PPC Pitbulls, to unpack what happens when Google search traffic falls to zero — and how businesses can survive the shift. As search engines turn into answer engines and clicks give way to conversations, Jason and Andy explore how SEO, PPC, and digital advertising are evolving in real time. They dive into the rise of “Answer Engine Optimization,” the impact of AI-driven search from tools like ChatGPT, Claude, and Perplexity, and the new world of conversational commerce — including Shopify’s plan to let users shop directly inside ChatGPT. The conversation moves from the fundamentals of search to the future of discovery itself, asking the big question: if you’re not in the answer, are you even visible anymore? Podcast Notes & Links Wikipedia Says AI Is Causing a Dangerous Decline in Human Visitors – 404 Media Grokipedia: Elon Musk’s AI-Powered Encyclopedia – Wikipedia Perplexity AI’s Comet Browser Draws Amazon’s Ire – CNBC Shopify and OpenAI Bring Commerce to ChatGPT – Shopify Newsroom David vs. Digital Goliaths – HouseFresh Google’s AI Overview Is Crushing Publisher Traffic – NPR Apple’s Eddy Cue Testifies on Safari Search Decline – Fortune Mission Mourns Beloved Bodega Cat KitKat Killed by Self-Driving Car – Mission Local Subscribe & Contact Subscribe to the Thoughts on Tech & Things newsletter: jasonmperry.com/newsletter Send feedback, questions, or guest suggestions: jasonmperry.com/contact Credits Thanks to the team at WYPR, producer Sam Bermas-Dawes, engineer Shanya Mapson and Myrna Martinez, Head of Operations and Marketing at PerryLabs.