What happens when iconic founders leave the brand?

What this episode covers

One of my all-time favorite shoe designers, John Fluevog, is rumoured to be leaving the company he founded and built over the past 40 years. When ANY founder leaves, it can be bumpy for the brand. But when that someone is Fluevog, whose design ethos defined the company, the brand can be in for a VERY rough ride in uncharted waters. So how does a brand survive the departure (or death) of an iconic founder? I thought it would make for a great conversation. So I went on the air and chatted with CFAX radio's Mark Brennae about it. Hope you enjoy the interview! If you like this podcast, don't forget to subscribe to hear all my latest episodes. And while you're at it, make sure you subscribe to my newsletter to get my Insights straight to your inbox. Finally, please leave a positive comment in iTunes. It means the world to me.

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Frequently Asked Questions

How long is this episode of Didn't See It Coming with Marc Stoiber?

This episode is 18 minutes long.

When was this Didn't See It Coming with Marc Stoiber episode published?

This episode was published on April 2, 2018.

What is this episode about?

One of my all-time favorite shoe designers, John Fluevog, is rumoured to be leaving the company he founded and built over the past 40 years. When ANY founder leaves, it can be bumpy for the brand. But when that someone is Fluevog, whose design...

Can I download this Didn't See It Coming with Marc Stoiber episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.