EPISODE · Jun 18, 2025 · 51 MIN
What Happens When Indie Beer Meets Big Beer? – with Jez Galaun (Brixton Brewery)
from Branding for Breweries - Strategies to Grow Brewery Brands and Sales · host The Brand Weaver
What really happens when your indie brewery joins forces with a global beer giant? 🍺🤝🌍In this episode, I’m joined by Jez Galaun, co-founder of Brixton Brewery, to talk about the journey from under-the-arches startup to joining the Heineken family, without losing sight of brand integrity.We cover:– The story behind Brixton’s partnership with Heineken– What changed (and what stayed the same) post-deal– How to stay community-focused while scaling nationally– The evolving “craft vs indie” debate in 2025– What big beer actually looks for in brands they invest in👉 If you care about brand growth, indie values, or navigating partnerships without selling out, this episode is a must.
What this episode covers
What really happens when your indie brewery joins forces with a global beer giant? 🍺🤝🌍In this episode, I’m joined by Jez Galaun, co-founder of Brixton Brewery, to talk about the journey from under-the-arches startup to joining the Heineken family, without losing sight of brand integrity.We cover:– The story behind Brixton’s partnership with Heineken– What changed (and what stayed the same) post-deal– How to stay community-focused while scaling nationally– The evolving “craft vs indie” debate in 2025– What big beer actually looks for in brands they invest in👉 If you care about brand growth, indie values, or navigating partnerships without selling out, this episode is a must.
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What Happens When Indie Beer Meets Big Beer? – with Jez Galaun (Brixton Brewery)
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