What Happens When Office and Hospitality Combine?

from No Cap by CRE Daily · host CRE Daily

Season 3, Episode 9: Craig Deitelzweig is redefining office real estate—one scent, doorman, and house car at a time. In this episode, the CEO of Marx Realty shares how he's leading the hotelization of office buildings—and why most landlords are stuck in the past. From signature scents and concierge-level service to rooftop lounges and Porsche house cars, Craig explains how his team is turning tired Class B assets into high-demand, high-rent destinations. TOPICS 00:00 – Alec Baldwin and Barber Chair Banter 02:00 – From Lawyer to CEO: Craig’s Path to Marx Realty 07:15 – 10 Grand Central: Turning a Drag Into a Destination 14:00 – House Cars, Gelato, and Hospitality That Converts 19:00 – How Amenities Deliver ROI (and Surprise Revenue) 23:00 – Baccarat Branding and the “Club” Office Experience 28:00 – Midtown’s Strength vs Downtown’s Struggles 33:00 – DC’s Turnaround and What It Means for CRE 42:00 – Retail Expansion and What’s Powering It 48:00 – Capital Markets Outlook and the Return of LPs Shoutout to our sponsor, InvestNext. One platform to raise and manage capital for real estate investment. For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/ Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDaily About No Cap Podcast Commercial real estate is a $20 trillion industry and a force that shapes America’s economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry’s biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate. About CRE Daily CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.

What this episode covers

Season 3, Episode 9: Craig Deitelzweig is redefining office real estate—one scent, doorman, and house car at a time.In this episode, the CEO of Marx Realty shares how he's leading the hotelization of office buildings—and why most landlords are stuck in the past. From signature scents and concierge-level service to rooftop lounges and Porsche house cars, Craig explains how his team is turning tired Class B assets into high-demand, high-rent destinations.TOPICS00:00 – Alec Baldwin and Barber Chair Banter02:00 – From Lawyer to CEO: Craig’s Path to Marx Realty07:15 – 10 Grand Central: Turning a Drag Into a Destination14:00 – House Cars, Gelato, and Hospitality That Converts19:00 – How Amenities Deliver ROI (and Surprise Revenue)23:00 – Baccarat Branding and the “Club” Office Experience28:00 – Midtown’s Strength vs Downtown’s Struggles33:00 – DC’s Turnaround and What It Means for CRE42:00 – Retail Expansion and What’s Powering It48:00 – Capital Markets Outlook and the Return of LPsShoutout to our sponsor, InvestNext. One platform to raise and manage capital for real estate investment. For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDailyAbout No Cap PodcastCommercial real estate is a $20 trillion industry and a force that shapes America’s economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry’s biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate.About CRE Daily CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.