What Happens When Sales and Marketing Finally Work Together?

Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth. This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system. Highlights include: How Strouse navigated a full sales team turnover without losing momentum What actually gets discussed in revenue team meetings and why it matters The ripple effects of consistent Assignment Selling How one article led directly to $200K in new revenue If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts. Subscribe, leave a review, and follow for more practical episodes on marketing, sales, and building trust that actually converts. Check out the full article here! Strouse.com #EndlessCustomers #B2BSales #SalesEnablement #MarketingAlignment #RevenueTeams #ContentStrategy #AssignmentSelling #IMPACTplus #TrustContent #EndlessCustomersSystem™