What happens when SEO teams start owning revenue? With Amir Shahzeidi | 010

For years, SEO has often been measured by rankings, traffic and visibility. But what changes when marketers are accountable for something much bigger: growth?In this episode of Flipping the Playbook, Reza Moaiandin is joined by Amir Shahzeidi, a growth leader whose career began in SEO before expanding into demand generation, lifecycle marketing, paid media, attribution, and Go-to-Market strategy at Uscreen.Amir helped scale the business from a bootstrapped startup into a company generating more than $25 million in annual revenue, ultimately securing a $150 million private equity investment.Together, they explore what happens when SEO stops operating in a silo and becomes part of a broader commercial growth engine.The conversation covers:Why rankings and traffic are often the wrong success metricsWhat changes when marketers are measured on revenue instead of visibilityThe shift from channel ownership to growth ownershipHow SEO, paid media, lifecycle and product marketing work togetherWhy understanding customer journeys matters more than platform expertiseThe realities of attribution, experimentation and scaling demandThis is a conversation for CMOs, growth leaders, and marketers trying to connect activity with commercial outcomes in a world where channels increasingly overlap.Connect with Amir Shahzeidi: https://www.linkedin.com/in/amir-shahzeidi/Flipping the Playbook is hosted by Reza Moaiandin and is a production of SALT.agency.Connect with Reza: https://www.linkedin.com/in/moaiandin/