What Happens When The Bottom Falls Out Of Your Pricing Model?

When the financial belts of our clients tighten or a disaster strikes (hello wildfires, oil spills and COVID), you're able to really test how resilient of a pricing model you have. When it comes down to it and things aren't booking, what do you do? A lot of companies are dropping their prices in order to keep business coming through the door. Sounds like a solid strategy, but is it? Have you ever thought of the consequences of making that type of move? In this episode, I talk through both the short-term and long-term effects of a price reduction strategy as well as how to create a pricing structure that not only allows you to make it to the other side but to do so in an even stronger position than you are today.I'm on YOUTUBE!  Please subscribe and share. Thanks in advance.Check out my podcast website and my premium podcast content community page.DJs: Are you not using VIBO, the music request and planning app? Let's fix this for you! Go to https://vibodj.com. For my podcast listeners only, enter promo code: DJBRIANB - it gets you $10 off your first month's subscription. DJs: This is applicable whether you are a single op or a mult-op. and boy do I wish this was around a few years ago when I really needed it.  Broc Barton Lifestyle Leadership Coaching is offering a free 1 hour coaching session - this is for my podcast listeners ONLY. Mention BRIAN B when you sign up at https://www.brocbarton.com to claim this amazing offer.DJs: Interested in Heavy Hits Music Pool? Go to https://heavyhits.com/For my podcast listeners only, enter promo code: BRIANB - it gets you a 30 day trial for $5. Try it now.Have a topic you want covered? Drop me a DM at @thetraveldjblend. Has this podcast helped you? Share your thoughts by leaving a review on the Apple Podcast App.  My Patreon Shop is live! Grab documents and music listings a la carte. I'm on YOUTUBE!  Please subscribe and share. Thanks in advance.Check out my podcast website and my premium podcast content community page.DJs: Interested in Heavy Hits Music Pool? Go to https://heavyhits.com/For my podcast listeners only, enter promo code: BRIANB - it gets you a 30 day trial for $5. Try it now.DJs: Did you know I launched a course? It's called the "Value Based DJ Course" which will help you land your ideal clients, get paid what you need and give you the flexibility to figure out how many events you want to work. Get it today at https://www.thedjscreativeedge.com/Have a topic you want covered? Drop me a DM at @thetraveldjblend. Has this podcast helped you? Share your thoughts by leaving a review on the Apple Podcast App.