What Happens When the Plan Breaks | Digital Cold Chain Forum Panel

In this episode of the Connected Cold Chain Podcast, recorded live at the Validaide Digital Cold Chain Forum in Copenhagen, Stefanni Souza from Delta Air Lines, Martin Stratmann from DP World, and Ruben van Duijvenvoorde owner of vDv Pharma Consultancy, discuss what it takes to turn pharmaceutical supply chain orchestration from theory into practice.Bringing together perspectives from across the logistics ecosystem, they explore what happens when plans change, data is missing, and critical decisions need to be made while a temperature-sensitive shipment is already in transit. From risk assessments and handovers to flight diversions and communication between partners, the conversation looks at where orchestration is truly put to the test.In this episode, you’ll learn:Why effective supply chain orchestration starts with risk assessment before a shipment departsWhat partners need to agree upfront, from defining deviations to communication and response timesWhere visibility gaps still exist between airlines, logistics providers, and shippersHow collaboration helped recover a diverted pharmaceutical shipment without disruption for two of the three affected customersHow GDP certification factors into lane and logistics partner selectionWatch the full conversation to hear three perspectives on how better planning, visibility, and collaboration can help pharmaceutical supply chains respond when things don’t go according to plan.🎧 Listen to the 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗖𝗼𝗹𝗱 𝗖𝗵𝗮𝗶𝗻 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 on:YouTube