EPISODE · Aug 20, 2026 · 1H 3M
What Happens When You Build a $50M Company and Start Over | Michael Lovitch
from Revenue Rearview · host Midori Verity
What happens when you build a $50 million company, grow too fast, and realize the biggest thing holding the business back is the people running it?Michael Lovitch has lived through it.He went from special education teacher to tech sales, then built a seven-figure psychology-focused audio company, helped build Real Dose to $50 million in annual revenue, co-created Baby Bathwater, and is now building Zodiac.fm, a consumer SaaS company exploring astrology, human design, sound, and technology.But this conversation isn't really about building a $50 million company.It's about what happens when success stops working.Michael shares the mistakes that nearly took Real Dose down, why he believes they should have hired an experienced CEO much earlier, and how starting Zodiac.fm forced him to become a beginner again. He also breaks down the persistence, networking, affiliate marketing, and relationships that helped him build his earlier companies.In this episode you'll learn:Why persistence and outreach matter more than a perfect growth strategy.How Michael built his first seven-figure company through affiliate relationships and refusing to take no for an answer.How Real Dose scaled to $50M/year and how rapid growth exposed leadership and infrastructure gaps.The leadership mistake Michael believes could have saved the company: hiring experienced executives and building an advisory board.How Baby Bathwater was created by rejecting the mastermind model and prioritizing community and real connection.Why starting a new SaaS company forced Michael to admit what he doesn’t know and ask for help again.Why building a personal brand is hard when you never wanted to be the face of your business.How Michael went from skeptical of astrology and “woo” to building Zodiac.fm.Whether you're building your first company, scaling a growing business, or starting over in a completely new industry, this episode is an honest look at the mistakes, relationships, and reinvention that happen behind the success story.Link and ResourcesConnect with Michael LovitchLinkedIn: https://www.linkedin.com/in/lovitch/Learn More About Zodiac.fmhttps://zodiac.fmReady to build a sales team that gets smarter every week?Stop relying on hope, heroic salespeople, and expensive trial-and-error.-> FireCoach.ai turns your best sales conversations into an AI-powered sales operating system that helps every rep ramp faster, handle objections with confidence, and close more business.https://firecoach.ai/
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What Happens When You Build a $50M Company and Start Over | Michael Lovitch
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