EPISODE · Mar 17, 2026 · 33 MIN
What Happens When You Hire Your First True Marketing Leader with Joe Walker & Victoria Wilson
from Spotlight on B2B Marketing · host Karen Lloyd
Many growing businesses reach a tipping point where ad hoc campaigns and word of mouth simply are not enough. But knowing when and how to make that first senior marketing hire is harder than it sounds.In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Joe Walker, Head of Global Marketing, and Victoria Wilson, HR Director at Panorama Antennas, to explore what really happens when a business brings in its first true marketing leader. From recognising the triggers for the hire to transforming a fragmented, sales-driven function into a strategic growth engine, Joe and Victoria offer a candid and practical first-hand account of the journey.From calibrating the right level of hire to building a data-driven, full-funnel marketing function, this episode is packed with actionable insights for founders, business leaders, and marketing professionals alike.What You'll Learn in This Episode:✔️ How to identify the right moment to hire your first senior marketing leader✔️ The key criteria for finding someone who can balance strategy with hands-on execution✔️ What changes when marketing shifts from a support function to a strategic partner✔️ Why emotional intelligence and cultural fit matter as much as technical skill✔️ How a new marketing leader should approach their first weeks, listening before acting✔️ The power of HR and marketing collaborating on employer branding✔️ What the Great Place to Work accreditation is and why it drives commercial valueWhether you are a founder considering your first senior marketing hire, an HR leader navigating the process, or a marketing professional stepping into a new organisation for the first time, this episode will give you a practical framework and the confidence to get it right.Connect on LinkedIn with:Joe: https: linkedin.com/in/joewalkerVictoria: linkedin.com/in/victoria-wilsonKaren: linkedin.com/in/lloydkaren/Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk
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Many growing businesses reach a tipping point where ad hoc campaigns and word of mouth simply are not enough. But knowing when and how to make that first senior marketing hire is harder than it sounds. In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Joe Walker, Head of Global Marketing, and Victoria Wilson, HR Director at Panorama Antennas, to explore what really happens when a business brings in its first true marketing leader. From recognising the triggers for t...
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What Happens When You Hire Your First True Marketing Leader with Joe Walker & Victoria Wilson
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