What High-Impact Content Looks Like in the AI Era With Mallory Russell

Mallory Russell is a fractional MarComms and content leader with over 15 years of experience building high-impact, full-funnel content strategies. Formerly VP of Global Integrated Content Marketing and Strategy at Square, she led initiatives that transformed the company's approach to organic growth through storytelling, SEO, and cross-channel strategy, growing organic search to more than half of inbound traffic within her first year. Known for pioneering innovative content programs at high-growth tech and mission-driven organizations, Mallory unifies brand, performance, and organic discoverability across emerging platforms. About the Episode As AI accelerates content creation and channels continue to multiply, standing out has never been harder. Tyler Lane sits down with Mallory Russell, former VP of Global Integrated Content Marketing at Square, to unpack what high-impact content really looks like in the AI era. They explore how integrated strategy, thoughtful use of AI, and a deep focus on audience needs can turn content from a volume game into a true growth engine.