What High School Counselors Can Learn from Oatly’s Newest Marketing Campaign

Have you ever offered an idea during a team meeting only to have it shut down? Are you often nervous to try something new in your counseling program out of fear that it won't be well-received? I'm sure we've all felt this way at one point or another. As high school counselors, we can fall behind the scenes and even discount our own value. That's why I was so excited when I saw Oatly's new marketing campaign (yes, the oat milk) and knew I needed to share my thoughts about it with you. Oatly recently released a very unique and creative marketing strategy that I'm sharing all about inside this episode. It's a powerful reminder to get out there and present your creative ideas, implement new initiatives, and ask the questions that no one else is asking. You have the power to create a culture where new ideas are welcomed and nurtured, even if it means doing the opposite of what everyone else is doing. I can't wait to hear the changes that come to your school as a result of you thinking outside the box! Resources: Sign up for a free counselor account on Everfi Follow Everfi on Instagram Check out the Instagram post that sparked the idea for this episode! Follow @tonicsiteshop on Instagram Oatly's newsletter Check out more blog posts and podcast episodes about advocacy Leave your review for High School Counseling Conversations on Apple Podcasts Connect with Lauren: Sign up for the free, 3-day prep for High School Counseling Job Interviews Visit my TpT store Send me a DM on Instagram: @counselorclique Follow me on Facebook Send me an email Get on the waitlist for the Clique Collaborative Full show notes on website: https://counselorclique.com/episode70