What High School Seniors Really Think About AI

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Jeremy Tiers, VP of Admission Services at Tudor Collegiate Strategies and host of Enrollify’s Mission Admissions podcast, and Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, to discuss groundbreaking new survey data from over 8,700 high school seniors on how they perceive AI in the college search process. The big reveal? Gen Z is using AI tools like ChatGPT, but they still crave human interaction — especially for the high-stakes stuff like admissions decisions and financial aid. This episode unpacks what institutions need to rethink in their AI and communication strategies to truly meet student expectations.Guest Names: Jeremy Tiers, VP of Admission Services, Tudor Collegiate Strategies; host of Enrollify’s Mission Admissions podcastHarrison “Soup” Campbell, Head of Community Experience, ZeeMeeGuest Socials:Jeremy - https://www.enrollify.org/people/jeremy-tiersSoup - https://www.linkedin.com/in/harrisoncampbell76/Guest Bios: Jeremy - Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Vice President of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.Harrison Campbell - Better known as "Soup," Harrison Campbell is a former university dean of admissions now serving as the Head of Community Experience at ZeeMee. He is an innovative marketer and one of the higher education pioneers in leveraging social media to engage, connect, and communicate with students. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.