What Huge Opportunity There Is in Parts Department ft. Michael Barich

Growing your Fixed Operations takes a lot of guts. You’ll have to face and overcome challenges along the way, but you will also learn. For Michael Barich, a.k.a the Fixed Ops Doc, challenges are stepping stones for success. Being in the fixed ops automotive industry for 30 years, Michael achieves success by getting out of his comfort zone. This year, he launched his own consulting business and has partnered with Fixed Ops Marketing which helps car dealerships promote their parts and service to connect them with lucrative deals. On top of being an action taker, Michael continues to step up his game by learning about the industry’s newest trends. These days, companies have shifted to digital platforms where they can expand the scope of their business and sell more parts and service. Michael puts it in simple relatable terms: Learning never stops in the pursuit of success. In this Episode: 0:00 Introduction 1:20 Digital Aspects 2:55 Biggest Challenge and Advice 4:15 Getting Out of Your Comfort Zone 6:58 Parts Language 8:09 Goals 11:50 Connect with Michael Connect with Kaylee LinkedIn: Kaylee Felio Website: https://www.partsedge.com/ Connect with Michael LinkedIn: Michael Barich