What I didn't do before the winter Decelerator launch

Today is the day! The Decelerator winter cohort is officially open for registration!Launching the same offer a second time isn’t the same as starting from scratch — and pretending it is can make things harder than they need to be.In this episode, I’m breaking down how I’m approaching the second launch of the Slow & Steady Decelerator, including what I didn’t prioritize this time around, why second launches often feel tougher than the first and why I chose capacity and alignment over growth.✴️ Registration for the winter Decelerator cohort is open January 22-29! Sign-up before 01/26 to save $250 and get a bonus 60-minute strategy session. Learn more & join here.Mentioned in this episode:Moving from overthinking to clarity in the Decelerator with Heini TallentThe Science & Soft Underbelly of Visibility with N. Chloé NwangwuRIP my audio course with Taylor Elyse Morrison What does Amelia Hruby think I should do? 2026 Creative Small Business Marketing Trends Nicole Cloutier // Copy Poetics