“What I have learnt in 25 years of marketing”

Twenty-five years ago, entrepreneur Andrew Griffiths penned his first book, ‘101 Ways to Market Your Business’. It became a bestseller and iconic small business guide virtually overnight. He’s since written another 13 books which have sold in more than 65 countries. Andrew discusses the changes in marketing and business over the last quarter century since that book’s publication. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.