What I Know: Goal Map, Not Journey Map Pt. 2

from The Chief Customer Officer Human Duct Tape Show · host Jeanne Bliss

What I know is that goal mapping not journey mapping is a new way of leading, uniting your organization and earning the right to customer driven-growth. Goal mapping will drive you to reflect on new customer-driven KPIs. Thinking about: how will you operationally measure the outcome metrics that will earn their goals? Not just asking them how we did or how satisfied they are. And also recognizing in a B2B standpoint, what are you doing to help them achieve their goals?

Episode metadata supplied by the publisher feed · Published Jul 1, 2022

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What I Know: Goal Map, Not Journey Map Pt. 2

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