What I learned by studying Chris Do, founder of The Futur

What I learned by studying Chris Do, founder of The Futur I am studying Chris content on branding, pricing and positioning and my key takeaways are: 1. Price your services based on the impact that your services have on the businesses you serve. 2. Do not sell the product or services but the solution to the painpoint(s) of your ideal customer 3. Use step by step guides to show to your audience how to solve a problem they have. My take on No3 is that is absolutely true although it sounds counter intuitive. We are afraid that by showing the secrets we will lose business but we do not take into account a couple of things: 1. The lack of time business owners have to implement solutions even if they know know how 2. The lack of confidence that the result they achieve will be worth the time invested from them (and is taken away from other value adding activities) I am learning constantly and I am personally growing while growing my business and I am very excited to disect all this information and offer it to all of you in a newsletter format so you can grow too! Tomorrow I am hitting my 100th consecutive live and I am excited!