What I learned from an industry pivot - Kate Kempe (Director of Product, International Baccalaureate) episode artwork

EPISODE · Apr 8, 2026 · 40 MIN

What I learned from an industry pivot - Kate Kempe (Director of Product, International Baccalaureate)

from The Product Experience · host Mind the Product

Kate Kempe made the leap from 13 years at Amazon — most recently leading Alexa's screened products — to head up product at the International Baccalaureate, an NGO with no established product function. In this episode, she talks through what that transition actually involved: finding focus during a job search through Phil Terry's Never Search Alone methodology, reconciling Amazon instincts with a slower-moving, mission-driven organisation, and learning to be interested rather than interesting when you're the new person trying to make an impression.Chapters01:07 — Kate's introduction01:37 — From arts degree to Amazon: career origins03:30 — Why leave Amazon? Finding the IB opportunity05:08 — Never Search Alone: how the job search council works10:37 — Building a personal inventory before committing to a role13:38 — Amazon vs the IB: culture, pace, and decision-making16:10 — Making the case in a mission-driven organisation19:02 — Influence and persuasion — the "bus" analogy23:44 — Building a product function from scratch25:10 — Shifting from project delivery to product health29:45 — Crossing domains: how to land and establish yourself35:26 — Be interested, not interesting37:50 — Advice for big tech → mission-driven transitionsOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

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Kate Kempe made the leap from 13 years at Amazon — most recently leading Alexa's screened products — to head up product at the International Baccalaureate, an NGO with no established product function. In this episode, she talks through what that transition actually involved: finding focus during a job search through Phil Terry's Never Search Alone methodology, reconciling Amazon instincts with a slower-moving, mission-driven organisation, and learning to be interested rather than interesting ...

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What I learned from an industry pivot - Kate Kempe (Director of Product, International Baccalaureate)

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