What I learned spending $30,000 marketing my indie app

In this video, I share the lessons I’ve learned after investing $30,000 into marketing my app over the past three years. For an indie app developer, it’s a significant amount, and I dive into why I chose to spend it, where it went, and what came out of it.I discuss the challenges of getting attention in today’s competitive market and why I decided to focus on sponsoring podcasts and YouTube channels in the Apple and tech world. I also explain my goals for this marketing effort—building brand awareness rather than immediate conversions—and the results I’ve seen, including increased sales, recognition from Apple, and turning this into my full-time job.If you’re an indie developer or just curious about the business side of app development, this is for you!📺 Watch on YouTubeChapters(00:00) - Intro (01:41) - Why spend money for marketing? (03:54) - Where did I market? (04:30) - Why I chose those channels (08:17) - My goals (12:23) - The results (18:06) - Some advice (19:55) - Outro LinksSofa's WebsiteDownload Sofa from the App StoreWorklog Podcast WebsiteShawn's BlogNotion and spreadsheet templatesFollow MeYouTubeThreadsInstagramBlueskyShare FeedbackHave feedback? Send me an email:[email protected]