What I Wish I Knew About Money Before Starting My Business episode artwork

EPISODE · Apr 17, 2026 · 37 MIN

What I Wish I Knew About Money Before Starting My Business

from Building HER with Katja Lillian · host Katja Lillian

Your strategy isn't the problem. Your mindset is.In this episode, Katja breaks down the five money mindset shifts that she had to make before she could build her six-figure coaching business. These are the beliefs that were quietly blocking her, and the same ones she sees in her clients over and over again.Whether you're just starting out and haven't made your first dollar yet, or you're making money but the income feels inconsistent and unpredictable, this episode is for you.Katja talks about why believing you can make money comes before any amount of selling, why focusing on money is actually the thing keeping you from making it, and how she reframed failure completely so it stopped getting in her way.What you'll learn:Why your limiting beliefs are louder than your strategyHow to use other people's wins as proof for your own possibilityWhat "win or learn" actually looks like in practiceWhy your vision for the future directly impacts your income todayHow self-investment changed the entire trajectory of her businessSend a DM to Katja on IG! 

Episode metadata supplied by the publisher feed · Published Apr 17, 2026

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Your strategy isn't the problem. Your mindset is. In this episode, Katja breaks down the five money mindset shifts that she had to make before she could build her six-figure coaching business. These are the beliefs that were quietly blocking her, and the same ones she sees in her clients over and over again. Whether you're just starting out and haven't made your first dollar yet, or you're making money but the income feels inconsistent and unpredictable, this episode is for you. Katja talks a...

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What I Wish I Knew About Money Before Starting My Business

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This episode was published on April 17, 2026.

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