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EPISODE · Apr 17, 2026 · 37 MIN

What I Wish I Knew About Money Before Starting My Business

from Building HER with Katja Lillian · host Katja Lillian

Your strategy isn't the problem. Your mindset is.In this episode, Katja breaks down the five money mindset shifts that she had to make before she could build her six-figure coaching business. These are the beliefs that were quietly blocking her, and the same ones she sees in her clients over and over again.Whether you're just starting out and haven't made your first dollar yet, or you're making money but the income feels inconsistent and unpredictable, this episode is for you.Katja talks about why believing you can make money comes before any amount of selling, why focusing on money is actually the thing keeping you from making it, and how she reframed failure completely so it stopped getting in her way.What you'll learn:Why your limiting beliefs are louder than your strategyHow to use other people's wins as proof for your own possibilityWhat "win or learn" actually looks like in practiceWhy your vision for the future directly impacts your income todayHow self-investment changed the entire trajectory of her businessSend a DM to Katja on IG! 

What this episode covers

Your strategy isn't the problem. Your mindset is. In this episode, Katja breaks down the five money mindset shifts that she had to make before she could build her six-figure coaching business. These are the beliefs that were quietly blocking her, and the same ones she sees in her clients over and over again. Whether you're just starting out and haven't made your first dollar yet, or you're making money but the income feels inconsistent and unpredictable, this episode is for you. Katja talks a...

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What I Wish I Knew About Money Before Starting My Business

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Frequently Asked Questions

How long is this episode of Building HER with Katja Lillian?

This episode is 37 minutes long.

When was this Building HER with Katja Lillian episode published?

This episode was published on April 17, 2026.

What is this episode about?

Your strategy isn't the problem. Your mindset is.In this episode, Katja breaks down the five money mindset shifts that she had to make before she could build her six-figure coaching business. These are the beliefs that were quietly blocking her, and...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Building HER with Katja Lillian episode?

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