EPISODE · Feb 5, 2024 · 13 MIN
What if advertising was honest? | Sylvester Chauke
from TED Business
After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying. Hosted on Acast. See acast.com/privacy for more information.
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What if advertising was honest? | Sylvester Chauke
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