Building a Jewelry Brand Without Investors or a PR Team w/JLANI Jewels

#3 Getting fired from FedEx was the best thing that could've happened to Lani Nesbit. But the road from getting fired to creating celebrity moments was anything but overnight. Lani built JLANI Jewels one step at a time, from cardboard-box light boxes and jewelry parties in rented rooms to figuring out how to turn her dream into a thriving, sustainable brand.In this episode, Lani shares how she went from assisting stylists and getting fired from FedEx to building a global, eco-friendly jewelry brand from scratch and how one earring moment with Blake Lively and a Sony film changed everything overnight.This is a masterclass in creative entrepreneurship, brand visibility, and owning your lane as a Black woman in fashion even when you’re starting from scratch.In this episode you’ll learn:How she landed celebrity placements without a publicist or PR budgetThe mindset shift that helped her scale without investorsHow moving to Miami transformed her creativity and work-life balanceWhy peace matters just as much as press when building a brandEpisode Links:JLANI Jewels jlanijewels.comFollow on Instagram📲 Connect with me kerihenderson.com/links📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletterEnjoying the podcast? Support the show