What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62

Send us Fan MailWhat happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make?In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it’s really like to work with family, how they naturally fell into different roles, and why embracing each other’s strengths has been key to their success.We also dig into how they educate clients, move past the “I just need a logo” mindset, and create space for projects that don’t neatly fit into one box, from branding and packaging to fonts, board games, and beyond. Along the way, they share honest insight from quitting their day jobs, navigating LinkedIn as designers, and why doing work you genuinely enjoy tends to attract the right opportunities. All that and more when you listen to this episode:What it’s like building a studio with your sibling How different creative strengths naturally turn into clear business rolesThe chaos vs. structure dynamic and why both are necessaryWhen and how they decided to quit their full-time jobsWhy educating clients is a designer’s responsibility How showing process helps clients understand valueWhy they don’t niche themselves into a single categoryHow fun, personality-driven work attracts the right clients Why they removed pressure from fonts by not tying them to revenue goalsCold outreach, long-game visibility, and unexpected referralsDesigning a full board game and how that opportunity came togetherLetting curiosity lead to new creative directions Connect with Brethren Design Co.Website: https://www.brethrendesignco.com/ Instagram: https://www.instagram.com/brethrendesignco/ Mentioned in this episode:Chicken and the WolfSliced Beer Four Fathers (Website Design) Joe MooreVision Board KitSolid RootsMind the GapNetflix Project Connect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!