What If Every Student Had A 24/7 Relationship With Their College

Send us Fan MailThree million calls a month is not a marketing flex. It’s a signal that higher education is moving into a new operating model, where AI can expand student support without pushing humans out of the picture. I sit down with Ruben Harris and Timor Maester, co-founders of Outrival (and previously Career Karma), to unpack what they mean by a “digital workforce” and why outbound AI agents are becoming a real tool for admissions, advising, retention, and re-enrollment. We get specific about how colleges and universities can deploy agentic AI in ways that are measurable and responsible. Ruben explains why treating AI like an intern with a job description and a clear objective helps leaders move past vague pilots and into outcomes you can track. Timor shares use cases that work on the ground, from proactively reaching stop-outs months after they’ve gone silent to re-engaging applicants who started the process and then disappeared, all while giving students the option to connect to the right human at the right time. We also talk about what most vendors gloss over: performance management, experimentation, and compliance. Dashboards, text-based feedback loops, call reviews, and even A/B testing voices and scripts can help teams improve the quality of conversations while respecting policies and outreach rules. We close with a five-year vision of real personalization at scale, where a student can text their college 24/7 and feel known, guided, and supported. Subscribe, share this episode, and leave a review so more higher ed leaders can learn what’s actually working with AI right now.