What If Growth Is The Thing That Breaks You (ILikeToMakeStuff)

Send us Fan MailGet an exclusive price for vidIQ! https://link.vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video here:https://youtu.be/mS56rgib18AWe talk with Bob Claggett from I Like To Make Stuff about the real cost of building a long-running YouTube channel, from quitting a day job to getting crushed by overhead when revenue drops. We unpack how he rebuilt his business and creative life by redefining growth, hiring smarter, and using a clear personal compass to avoid burnout.• shifting from software development to hands-on making to stay sane • learning to use analytics without letting metrics steal creative focus • early maker YouTube and how community cross-pollination fueled growth • building videos around teaching and removing “black boxes” for viewers • making the leap with a nine-month deadline and working two full-time jobs • stacking revenue streams with Patreon, sponsorships, merch and YouTube income • using mentorship to navigate sponsorships and business decisions • facing burnout after hiring, buying a building and carrying payroll pressure • downsizing after YouTube revenue dropped and rebuilding a smaller team • separating expansion from true growth and hiring roles that pay for themselves • choosing formats that fit the work instead of chasing shorts and trends • unifying a multi-audience channel around problem solving • handling flops, surprise hits and long-term spikes from culture moments • defining a “compass” for what you want to add to the world If you’re new here, feel free to hit that subscribe button