EPISODE · Jul 22, 2025 · 49 MIN
What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
from The Typecast: Grow Your Art Business · host Katie Johnson and Ilana Griffo of Goodtype
Send us Fan MailWe’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surprising ways. From creative conferences to lettering projects for celebrities, Lisa’s journey shows how embracing new challenges can shape a fulfilling creative career.If you’ve ever felt overwhelmed trying to price your work, balance your values with your income, or explain what it is you actually do, this one’s for you.All that and more when you listen to this episode:The creative career that started with late-night lettering lyrics + commission projectsHow saying yes (even to random guest room walls) can lead to celebrity gigsHow she intentionally stayed local and community-focused Murals, monsters, and making art for kidsCreating art for clients vs. creating art for yourselfReframing success as growth, not just followers or fameWhy mindset and optimism matter in freelance lifeInternships, teamwork, and scaling up without losing your soulThe emotional rollercoaster of creative pricingTeaching, workshops, and why not every gig needs to be “precious”Fergie, field hockey, roller skating, and our design-sport alter egosConnect with our guest: Lisa QuineInstagram: @lisa_quineWebsiteMentioned in this episode:Aveda brush project Guardians & Cavaliers mural workHoodzpahElizabeth GoodspeedMonique AimeeThe Monster ProjectIlana’s Book, Mind Your BusinessLetterWestThe KernferenceAnd a few… surprisingly accurate celebrity impressionsConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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Send us Fan Mail We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned. We cover the wins, the weird gigs, the tough pricing decisio...
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What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
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