What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51

Send us Fan MailIn this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online spaceAll that and more when you listen to this episode:Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don’t always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode:Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest: Instagram: @willpat Website: Will PatersonYouTube: Will PatersonConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!