What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45

Send us Fan MailCan two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives.If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you.All that and more when you listen to this episode:Why we’re prioritizing happiness in our art business this yearHow we set a $100K income goal (and broke it into $40K from licensing and $60K from freelance)The reality of gross vs. net income in creative workHow we use our experience to reverse-engineer our plansTips for leveraging licensing and freelancing to complement each otherWhy collaboration, delegation, and pitching are essential for scaling your creative businessHow we balance creative freedom with the realities of running a businessMentioned in this episode:Kate at Folk FoundedLauren Hom of Hom Sweet HomLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtype @ilanagriffoKeep the conversation going on SlackLearn more about Art Licensing with GoodtypeGrow your art licensing portfolio with 5 free prompts!Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!Connect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!