EPISODE · Apr 1, 2025 · 46 MIN
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
from The Typecast: Grow Your Art Business · host Katie Johnson and Ilana Griffo of Goodtype
Send us Fan MailThe past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.All that and more when you listen to this episode:What led to creative burnout and how Krissy managed itHow setting boundaries helped reclaim our creativityThe myth of constant hustle–and why we’re challenging it Balancing client work with personal projects What you need to know about art licensing and passive income opportunities for artistsHow we approach licensing deals and what to watch out forWorking with art agents and why it might be right for youHow outreach can build confidence and lead to more clients for your art business Mentioned in this episode:Stacie Bloomfield Liz Kohler BrownJewel (art agent)Art Licensing BlueprintSkillshareConnect with our guest: Krissy Mast on Instagram | Website | Facebook GroupConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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Send us Fan Mail The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). ...
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What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
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