EPISODE · Apr 18, 2026 · 42 MIN
🎙️What if putting your home on Zillow first actually costs you money?
from REal Talk with Kandi and Garrett · host REal Talk w/ Kandi and Garrett
Are “Coming Soon” listings actually helping sellers… or quietly limiting them? 👀🔥Zillow. Redfin. Realtor.com. Homes.com.They ALL want your listing first… but let’s be real for a second…Is that actually a benefit to YOU… or to THEM? 🤔These platforms are pushing “exclusive” and “preview” listings before homes ever hit the MLS. It sounds great on the surface—early exposure, more control, a strategic rollout…But what’s really happening behind the scenes? 👇In this episode of REal Talk, we break it ALL down:💥 Are sellers losing exposure (and possibly money)?👀 Are buyers missing out on inventory?⚖️ What does this mean for agents and brokerages?And we’re not just guessing…We sit down with John Hughes, VP of Industry Relations for Northern California MetroList, to hear directly from the source on what this entire “Coming Soon” movement really means for the industry.This is one of those conversations where what you think is happening… and what’s actually happening… are two very different things.👉 If you’re a buyer, seller, agent, or broker, this is a conversation you NEED to hear.We’re cutting through the noise and bringing clarity to something that’s not so clear…🔥 This is REal Talk.
What this episode covers
Are “Coming Soon” listings actually helping sellers… or quietly limiting them? 👀🔥Zillow. Redfin. Realtor.com. Homes.com.They ALL want your listing first… but let’s be real for a second…Is that actually a benefit to YOU… or to THEM? 🤔These platforms are pushing “exclusive” and “preview” listings before homes ever hit the MLS. It sounds great on the surface—early exposure, more control, a strategic rollout…But what’s really happening behind the scenes? 👇In this episode of REal Talk, we break it ALL down:💥 Are sellers losing exposure (and possibly money)?👀 Are buyers missing out on inventory?⚖️ What does this mean for agents and brokerages?And we’re not just guessing…We sit down with John Hughes, VP of Industry Relations for Northern California MetroList, to hear directly from the source on what this entire “Coming Soon” movement really means for the industry.This is one of those conversations where what you think is happening… and what’s actually happening… are two very different things.👉 If you’re a buyer, seller, agent, or broker, this is a conversation you NEED to hear.We’re cutting through the noise and bringing clarity to something that’s not so clear…🔥 This is REal Talk.
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🎙️What if putting your home on Zillow first actually costs you money?
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