What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71

Send us Fan MailWhat does it actually look like to build a creative business that works for you, not the other way around?In this episode, we’re joined by the incredible Liz Kohler Brown, a surface designer, letterer, and mentor for creatives who want to sell their work and find their style. Liz has built a business that looks like it’s all her, but the secret is a thoughtfully built team that handles everything so she can focus on what she loves most: making art.We talk about the real strategy behind print on demand, how to hire people you actually like working with, and why front-loading the investment in training pays off in ways you can’t imagine. We also get into the AI conversation, how Liz thinks about it with a level head and why she’s not worried about it replacing her.If you ever felt like you’re doing all the things but can’t find the time to just make? This episode is for you.All that and more when you listen to this episode:Liz’s journey from ceramics to print on demand and why the iPad changed everythingWhy print on demand platforms aren’t saturated (but certain search terms are)How to use SEO to plan what art you make (before you make it)The Venn diagram method for finding your profitable nicheThe real cost of not hiring and the books that will change your mindWhy you should hire for personality first and train the skillsThe membership breakdown: trend reports, live critiques, and real-time creation sessionsLiz’s dream greenhouse studioConnect with Liz Kohler BrownLizKohlerBrown.com https://instagram.com/lizkohlerbrown Sell Your Stuff Guide: https://www.lizkohlerbrown.com/sell-your-stuff-field-guide/ Mentioned in this episode:SpoonflowerEtsyMintedBuy Back Your Time by Dan MartellWho Not How by Dan SullivanInsight Timer (free meditation app)10% HappierMeditation for Fidgety Skeptics by Dan HarrisConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!