What if someone apologizes but their behavior doesn't change?

Ever been caught in this coaching vortex? You address a concern with a team member, and things improve for a couple weeks. But then they slowly revert back to their original behavior, leading to another conversation...and then another...and then another! In this episode we dig into why communication, clarity, accountability, and follow-through matter so much for long-term change and helping the people you lead move from “we talked about this five times now” to real improvement and growth!