What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69

Send us Fan MailIn this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy of stonemasons and sign painters to his graduate research on Irish typography, Tom gave us an entirely new lens through which to see typography.We also dig into the big questions: what actually makes good type, how type trends work (and why they’re so hard to predict), what Monotype’s research reveals, and where variable fonts are actually landing in the world.All that and more when you listen to this episode:The fascinating origin story of what we now call Irish typeWhat makes good typeWhether design knowledge and historical context make you better or worse at type designWhat Monotype’s research reveals about purchasing habits across generationsWhether giving users more font choice in apps is actually what people want (or need)Type as a deeply human invention–linked to language, identity, and cultureConnect with Tom FoleyInstagram: https://www.instagram.com/tom_foley_type/ LinkedIn: https://www.linkedin.com/in/tom-foley-75062158/ Mentioned in this episode:Monotype https://www.monotype.com/ Monotype’s ReVision Report 2025 https://www.monotype.com/resources/ebook/unlock-report-revision-2025 Montotype’s Report 2024 https://www.monotype.com/resources/ebook/unlock-report-type-trends-2024 What the font https://www.myfonts.com/pages/whatthefont Brethren Brothers https://www.brethrendesignco.com/ Connect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!