What If Two Tech Companies Had a Baby? - Tom Cronkright and Bill Svoboda | S3E18

Many real estate professionals, business owners and borrowers have had a less than stellar relationship with technology at one point or another during a transaction. By joining forces, Certified Co-Founder and Executive Chairman Tom Cronkright and CloseSimple Co-Founder Bill Svoboda hope to achieve their mission of creating a closing process that is more secure, more automated and more consumer-friendly, and to do so at scale. They joined October Research Chief Knowledge Officer Mary Schuster on the Keys to Real Estate podcast for a conversation centering on how they aim to provide title and settlement professionals reduced friction, an improved customer experience and stronger fraud prevention at the same time. Chapters:2:36 – Why the Companies Joined Forces6:32 – Consumer Expectations Have Changed11:15 – Automation as the Missing Link13:38 – Customer Care, Reviews, and Brand Trust16:09 – The Biggest Friction Points in Closing19:16 – Tech Fatigue and Vendor Consolidation23:30 – Turning Fraud Fighting Into a Brand Advantage27:04 – Why Security Now Needs to Be “Unapologetically Secure”30:15 – What Happens Next for Existing Customers33:31 – The Future of Closing in an AI World36:45 – Fraud Education and the New RealityGet In Touch…For more on CertifID: https://www.certifid.com/For more on CloseSimple: https://www.closesimple.com/Tom Cronkright’s email: [email protected] Svoboda’s email: [email protected] email: Mary Schuster [email protected] find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com.Episode sponsored by First American Trust – https://www.firstamtrust.comEpisode produced by October Research – https://www.octoberresearch.com