What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56

Send us Fan MailIf LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you.All that and more when you listen to this episode:Why we chose LinkedIn for a 30-day content experimentWhat we optimized on our profiles (and why it mattered)Full analytics breakdown: impressions, comments, reposts, and reachWhat made one post go semi-viralWhy bold visuals and strong hooks are everythingOur top post strategies: relatability, value, and toneUsing ChatGPT without losing your voiceWhat actually came from the experiment: leads, clients, and next stepsHow social platforms can still feel authentic if you lead with intentionMentioned in this episode:Katie’s LinkedIn: https://www.linkedin.com/in/katie-johnson-659a9b67/ Ilana’s LinkedIn: https://www.linkedin.com/in/ilanagriffo/ Goodtype Studio: https://goodtype.us/studioPrice with Purpose: https://goodtype.us/price-with-purposeThe Kernference: https://thekernference.comConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!