What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57

Send us Fan MailWhat happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their partnership. They share insights about their evolving relationship with social media–from posting daily to outsourcing content creation, and why they’re now leaning into a more authentic, less-is-more approach. This conversation goes deep into mental health, redefining productivity, and resisting the pressure to perform for an algorithm constantly. We talk about the slow seasons, the changing online education landscape, and the importance of setting success metrics that prioritize freedom, creativity, and well-being. Plus, you’ll hear practical takeaways for protecting your creative energy and showing up as your truest self.All that and more when you listen to this episode:How two creatives found their perfect balance of roles without a formal planWhy personal projects can fuel your client workStrategies for setting boundaries with brand vs. personal presence online The shifting landscape of online education for creativesHow to approach slow seasons without losing momentum (or your mind)The trap of productivity-based self-worth, and how to reframe itRedefining success to align with lifestyle, not just revenue goalsPractical tips for protecting mental health while running a creative business Connect with Weekend CreativeWebsite: weekend-creative.comSaturday School: saturdayschool.comInstagram: https://www.instagram.com/weekendcreative/ Mentioned in this episode:The Kernference https://thekernference.com (use code TYPECAST)Adam Vicarel https://www.instagram.com/adamvicarel/Dr. Becky https://www.instagram.com/drbeckyatgoodinside/Connect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!