What If You Don't Need to Scale? Natasha Bhogal on Building a Business Your Way

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 22: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Natasha Bhogal (https://www.linkedin.com/in/natasha-bhogal-47026ab8/) about the importance of building long-term client relationships, learning to lean into resistance, and why founders don't always need to follow the conventional definition of success. ---Natasha Bhogal is a Los Angeles-based senior marketing leader and fractional CMO who founded In Current Creative in 2017, a full-funnel marketing consultancy that works with a select number of clients through a flexible network of specialized consultants.---Chapters00:00 From Marketing Leader to Unexpected Founder01:51 What Makes InCurrent Creative Different?10:12 Consultancy vs. Agency: Building a Business Your Way25:58 Why You Don't Need to Scale to Succeed27:01 Leaning Into Resistance & Trusting Your Gut-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.