What If You Niched Out Instead of Down? | The Typecast Episode 66

Send us Fan Mail“Finding your style” is the number one question we get asked, and the one we’ve asked ourselves for years. In this episode, we’re diving into the real question behind it: what if it’s not about finding a single aesthetic… but about uncovering your creative identity? We’re celebrating the announcement of our new book, Follow Your Art, and sharing why we wrote it, what you’ll find inside, and how the entire process changed the way we think about style, niching, and creative confidence. We talk about why committing to one aesthetic can feel like a cage, why effortless ideas are often your most authentic ones, and how your “secret sauce” is built from everything. We also unpack our take on “niching out, not down,” how to write an artist statement that actually feels like you, and how to market your work without feeling gross.All that and more when you listen to this episode:Why “How do I find my style?” might be the wrong questionThe difference between style and creative identity Why committing to one aesthetic feels terrifying (and limiting) The ice cream shop metaphor that reframes everythingHow to identify your creative “secret sauce” Why what feels effortless might actually be your magicThe role of childhood memories, relationships, and non-art influences in shaping your workWhat “niching out, not down” really meansWhat it was like to co-write a book over several yearsWhy creative work doesn’t have to feel hard to be valuableAnd so much more! Mentioned in this episode:Follow Your Art (our new book!) https://goodtype.us/follow-your-art-book Free audiobook with pre-order https://goodtype.us/follow-your-art-book Goodreads https://www.goodreads.com/book/show/239923273-follow-your-art Connect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!