EPISODE · Mar 24, 2026 · 56 MIN
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
from The Typecast: Grow Your Art Business · host Katie Johnson and Ilana Griffo of Goodtype
Send us Fan MailWhat does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way.Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately due, or just wondering if LinkedIn is worth your time, this one’s for you.All that and more when you listen to this episode:How Adam structures his day using the Pomodoro Technique (and why creatives need structure to be creative)The “be everywhere, always” approach to marketing and why it’s really just being authentically top of mindHow to build passive income streams without overthinking them firstFont sales, SEO, and why Adam’s “little turd fonts” now pay his mortgage Why financial stability is the foundation for creative experimentationThe $100k conversation: what it actually means and why it looks different for everyoneBatching content and staying consistent on social mediaRaising rates with confidence: what it signals to clients and why it matters Project management and getting ideas out of your head so they stop taking up spaceConnect with Adam VicarelWebsite: https://www.adamvicarel.com/Instagram: https://www.instagram.com/vicarelstudios/Coffee Company: https://www.instagram.com/allclevelandcoffee/ Mentioned in this episode:Follow Your Art BookPomodoro TechniqueBrethren Design Co.AsanaConnect with Katie & Ilana from GoodtypeGoodtype WebsiteGoodtype on InstagramGoodtype on YoutubeWe wrote a book! Grab a copy and sign up to access the audiobook when we release it!Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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Send us Fan Mail What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way. Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately...
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What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
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