What I'm Doing to 3X My Revenue in 2026: Mid-Year Update

Episode SummaryBack in December, Chelsea shared what she was doing to prep for 2-3x-ing her income in 2026. Now that we're past the halfway mark, she's back with an honest breakdown of where things actually stand across offers, operations, marketing, and schedule, plus the real number behind her growth so far. No inflated wins, no pretending the plan went perfectly. Just a grounded look at what worked, what didn't, and what she's adjusting for the rest of the year.IN THIS EPISODE YOU'LL LEARNWhy Chelsea intentionally chose NOT to chase a 10x or million-dollar goal this year, and what she prioritized insteadHow she's been refining her offer suite (the Say Less Sprint and Empathy Edge) based on client results and delivery frictionWhy she overhauled how the Empathy Edge works, and what that has to do with her own capacityWhat "codifying your IP" and 'scaling' actually looks like when you still believe business needs a human in itThe burnout she hit in Q1, and what changed in Q2Why she tracks every hour of her time even though she resisted it for yearsWhat's happening with her email list, her podcast growth, and the new private podcast replacing Storyselling ShiftsWhy she's hiring a brand and web designer (shoutout to the incredible Kellie Lynn Media) for the first time after years of DIYHer honest revenue update: the real percentage increase and whether she's on track for her goalKEY TAKEAWAYS AND CONCEPTSGrowth doesn't have to mean astronomical. Chelsea references Jess Freeman's concept of the "ordinary business," growing to $250k, $350k, half a million, without needing to 10x or hit a million. The goal is building a business that supports the life you want, not the other way around.Refining offers is different from avoiding selling them. Chelsea's been tweaking her offer delivery based on client feedback and her own capacity, but she's careful to distinguish that from productive procrastination. The tell: she's still fully booked, still selling, still delivering.Codifying your process doesn't mean removing yourself from it. Chelsea's been building templates, dashboards, and training resources (including licensing some of her Say Less framework) specifically so she can keep the human element in her work without every single thing running through her.Time tracking is uncomfortable and worth doing anyway. After years of resisting it, Chelsea now uses her hours data to see where her time is going and where burnout is coming from, which directly shaped how she restructured her offers.A 35% revenue increase, with healthy profit margins, organic only. Chelsea shares her real growth number for the first half of the year (not a lump sum), why she's not disappointed by it, and where she thinks the rest of the year is headed.ASK YOURSELFIf you tracked every hour you worked this month, what would it actually tell you about where your time (and energy) is going?Which of those hours moves you closer to your revenue goals? Which ones don't? Based on that information, what (if anything) do you want to change about the way you move through the rest of 2026?WORK WITH CHELSEAThe Empathy Edge (1:1 Retainer)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Campaign SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit