What Indian IT services can skim from an ice cream advertisement

A Kwality Walls advertisement saying "Made with Milk" turns out to be a surprisingly sharp lens for looking at Indian IT services. In this episode, Venkatarangan draws a parallel between a consumer brand quietly repositioning after years of market drift and the Indian IT industry facing its own version of the same reckoning. The category is moving. Client conversations have already changed. The firms making genuine progress are not the ones with the loudest AI announcements. They are the ones that started rebuilding quietly, a few years ago. This episode is for anyone leading an IT services business, or advising one, who is sitting with the question of what is now becoming undefendable in their current model.Disclosure: The original article was researched and written by me and published at thefoundercatalyst.com. This audio is an AI-generated summary. For the full piece, follow the link.