What Investors Really Want

Despite explosive growth projections, why does FemTech funding still lag? And how can embracing a marketing mindset help you give investors reason to lean in?We have a very engaging conversation with Amy Millman, Managing Partner of the StageNext Fund, and get her insights on the challenges and opportunities facing women entrepreneurs and women's health innovators in the investment landscape. We discuss the importance of understanding the investor's perspective, crafting compelling pitches, establishing credibility and trust, being clear about your goals — and the significance of leveraging your networks and your own credentials. We also strip down the elusive "aha moment" you hear so much about.A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency)See below for full list of series episodes.Guest:Amy Millman, Managing Partner, StageNext LLCCompany Link:StageNext LLCCreator Link:• GrayMatter Agency: https://graymatter.agency/Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/kExtras:• Episode Mocktail Poster! Mimosa Mocktail: link t/kChapters:00:00 Cold Open and Intro01:55 Introducing Amy Millman03:06 What Investors Notice First04:35 Creating the Aha Moment08:43 Knowing Your Audience11:31 Leading With the Business Case19:46 Owning Your Plan24:25 Building and Rebuilding Your Deck for Success31:55 The Reality of Gender Bias in the Room38:54 Building Networks That Open Doors41:06 The Power of the Team43:10 Getting Very Good at Presenting Yourself52:27 Final Thoughts54:42 Thank You and OutroSeries Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc• Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix• Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical• Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health• Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency• Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd• Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC• Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd.• Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YUClick here to view the episode transcript.