What is a brand with Jaci and Michael Russo

Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, “What is a Brand?”  At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage.  In this episode, Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other – providing their insight and best practices on not only how to define what brand is, but how to use branding to improve your business.