What Is a Content Engineer?

Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeWhat is a content engineer—and why does the role matter for AI search? A content engineer designs systems that keep content fresh, structured, and continuously up to date, making it easier for AI engines to understand, reuse, and surface over time.In this episode of Found in AI, Cassie sits down with Josh Spilker, Head of Content and SEO at AirOps, to unpack how the rise of the content engineer is reshaping how modern teams build, scale, and optimize content in an AI-driven search environment.The conversation explores how AI workflows are changing large-scale content operations, why systemized updates now matter more than one-off publishing, and how roles are evolving as visibility shifts toward engines like ChatGPT, Perplexity, and Google’s AI Mode.In this episode, you’ll learn:What the content engineer role actually is and why it’s becoming essentialHow AI workflows are changing linking, updates, and content maintenanceWhy freshness and structure now drive visibility in AI searchThe skills and tech stack content engineers rely on, from no-code tools to automationHow treating content like a product helps teams scale and stay visibleWhat content leaders should prioritize to future-proof their teams for LLM-driven searchIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com