What is a COO and Why Do You Need One

In this episode Theresa discusses the challenges of operating your business with an outdated playbook. She emphasizes the importance of adapting to the new era and understanding the changing criteria that customers use to make decisions.   With change comes new responsibilities. Theresa explains how to know you are ready for a COO and reminds you that elevating your business does not mean leaving your roots behind.   Today you will hear:  00:04:33: Businesses need to adapt to the changing world and not rely on outdated strategies and beliefs.  00:07:51: Understanding the true role of a CEO and how it impacts the vision and direction of a business.  00:10:21: The COO is the second-in-command and plays a crucial role in co-creating the vision and strategy of the business.  00:15:47: Five indicators that suggest it's time to bring in a COO or a second in command to help with tasks and decision-making.  00:24:11: Recognizing anxiety and fear as signs that tasks are not aligned with goals, and the importance of having a COO.  Are you looking for high-level mentorship to scale your revenue and develop a second-in-command? Book a Virtual Coffee Call with Theresa here: https://bit.ly/coffeecallpodcast       Stay connected with Theresa:    Website: https://www.theresacantley.com/      Instagram: https://www.instagram.com/theresacantley/   LinkedIn: https://www.linkedin.com/in/theresacantley/