What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair

from Market Like a Fintech · host Araminta Robertson | Fintech Marketing Hub

In this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for the Omani government, and then worked as the CMO of a fintech startup called GRID Finance. At Currencyfair, she’s been leading the build of their lead generation and sales enablement infrastructure, as well as establishing the international payments technology brandWhat is Currencyfair? It’s a global payment company specialising in FX for both consumers and businesses. They’re based in Dublin, Ireland and have raised a total of $24.5M throughout all their rounds. They recently acquired payments company Assembly in Australia, as they look to expand their suite of products.

What this episode covers

In this episode, we chat about Andrea’s experience in accounting and marketing, what a fractional CMO is and the role content marketing plays in their marketing mix.

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What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair

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This episode is 40 minutes long.

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This episode was published on May 6, 2021.

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