What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair episode artwork

EPISODE · May 6, 2021 · 40 MIN

What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair

from Market Like a Fintech · host Araminta Robertson | Fintech Marketing Hub

In this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for the Omani government, and then worked as the CMO of a fintech startup called GRID Finance. At Currencyfair, she’s been leading the build of their lead generation and sales enablement infrastructure, as well as establishing the international payments technology brandWhat is Currencyfair? It’s a global payment company specialising in FX for both consumers and businesses. They’re based in Dublin, Ireland and have raised a total of $24.5M throughout all their rounds. They recently acquired payments company Assembly in Australia, as they look to expand their suite of products.

Episode metadata supplied by the publisher feed · Published May 6, 2021

Embed this episode

In this episode, we chat about Andrea’s experience in accounting and marketing, what a fractional CMO is and the role content marketing plays in their marketing mix.

Distinct summary based on available episode metadata or transcript content.

NOW PLAYING

What is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at Currencyfair

0:00 40:38

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Market Like a Fintech?

This episode is 40 minutes long.

When was this Market Like a Fintech episode published?

This episode was published on May 6, 2021.

Can I download this Market Like a Fintech episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!