What is a Joined Up Brand Journey Anyway? - Lee Morton, Head of Brand and Proposition Development at Arco

In this episode we’re here to talk about everything to do with “joined up brand journeys…”  And to help us do precisely that, we’re joined by our very own Andy Weir, Chief Client Officer at Ride Shotgun and Lee Morton, Head of Brand and Proposition Development at Arco, the UK’s leading PPE suppliers and safety experts and a longstanding client of Ride Shotgun. Lee has very kindly agreed to talk us through Arco’s brand experience in practice. Including how they’ve gone about creating a joined-up brand journey for Arco - what are the pitfalls and the challenges and also the ways in which they’ve seen it work wonders for their marketing – not to mention, their wider business too.  Get ready for a lively chat filled with insights, laughs, and maybe a surprise or two. Let's roll! Short on time? Jump to the section of interest: The Importance of Joined up Brand Journeys (0:00-11:30) The Arco Story and The Evolving Needs of the Customer (11:30-16:14) What are the Downfalls are of NOT having a Joined-Up Brand Journey? (16:14-20:42) Who Really Owns the Brand? (20:42-23:24) SEO & Authenticity (23:24-24:14) Arco x Ride Shotgun Partnership (24:14-36:00) What tactics have been successful? (36:00-38:00) "Challenging Thinking" & The Role of the Agency (38:00-42:00) Quickfire questions! (42:00-46:00) Enjoyed this episode? Follow us on Spotify NOW to make sure you don’t miss out on our upcoming episodes.   About Arco Wherever you live and wherever you work, Arco's vision is to keep you, your people and your business safe. https://www.arco.co.uk/   About Ride Shotgun Ready for an agency made different? We’re Ride Shotgun. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So you can achieve more for your brand than ever before. ⁠https://rideshotgun.co.uk/⁠